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Hispanics' information search and patronage intentions online
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
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Strategies for banking the unbanked : how banks are overcoming entrance barriers
Robbins, Eric (contributor); Contreras, Patrick (contributor) - In: Financial industry perspectives (2006), pp. 1-13
Persistent link: https://www.econbiz.de/10003435090
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
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The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Zolfagharian, Mohamed Ali; Sun, Qin - In: The journal of consumer marketing 27 (2010) 4, pp. 345-357
Persistent link: https://www.econbiz.de/10008651285
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Conative loyalty of Latino and non-Latino professional baseball fans
Harrolle, Michelle; Trail, Galen; Rodriguez, Ariel; … - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10008656371
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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats : an empirical analysis of US Hispanic consumers
Seock, Yoo-kyoung - In: Journal of retailing and consumer services 16 (2009) 5, pp. 329-339
Persistent link: https://www.econbiz.de/10003875610