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Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035
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Farmers' market consumers : a Scottish perspective
Carey, Lindsey; Bell, Pauline; Duff, Audrey; Sheridan, Mandy - In: International journal of consumer studies 35 (2011) 3, pp. 300-306
Persistent link: https://www.econbiz.de/10009153242
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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help
Einstein, Mara - 2012
Persistent link: https://www.econbiz.de/10009524326
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Purchasing orientation
Lindgreen, Adam; Révész, Balázs; Glynn, Mark - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 143-153
Persistent link: https://www.econbiz.de/10009524606
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Purchasing orientation
Lindgreen, Adam (contributor) - 2009
Persistent link: https://www.econbiz.de/10009524682
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032
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Modelling household purchasing behaviour to analyse beneficial marketing strategies
Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Applied economics 44 (2012) 4/6, pp. 717-725
Persistent link: https://www.econbiz.de/10009532038
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Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik; Poddar, Amit; Yancey, Scott; … - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 258-275
Persistent link: https://www.econbiz.de/10009486392