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Preisfindung bei Innovationen als Analysegegenstand im Marketing Preistheorie als theoretischer Bezugsrahmen und Entwicklung einer beziehungsorientierten Preistheorie als Analyserahmen Preiszufriedenheit und Innovationstypologie Modell zur Bildung und Wirkung von Preiszufriedenheit bei...
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321 passengers who have used low-cost airline service in the domestic terminal in Tan Son Nhat airport, Ho Chi Minh City … evidence about the mediating roles of perceived value, airline image, passenger trust, and satisfaction. The finding also … suggested that airline managers should understand the customers’ expectations and passenger loyalty regarding low-cost airlines …
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role of airline types, the sole effect is on customers' satisfaction is service empathy, with a significant difference …
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between the factors influencing economy-class passengers' airline preferences and passenger loyalty. It also shows the … moderating the role of the airline business models, i.e., full-service and low-cost, in this relationship. The data was collected … convenience influences the airline choice of economy-class passengers the most. Furthermore, passenger loyalty is significantly …
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