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Sex appeal in advertising : what consumers think

Sukanlaya Sawang - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 167-187

Persistent link: https://www.econbiz.de/10003974808

Skin color shades in advertising to ethnic audiences: the case of African Americans

Watson, Stevie; Thornton, Corliss G.; Engelland, Brian T. - In: Journal of marketing communications 16 (2010) 4, pp. 185-201

Persistent link: https://www.econbiz.de/10008650939

Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans

Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168

Persistent link: https://www.econbiz.de/10009510675

Out of the closet and out on the street! : gay men and their brand relationships

Kates, Steven M. - 2009

Persistent link: https://www.econbiz.de/10003784801

Produce(ing) equity : creating fresh markets in a food desert

Markowitz, Lisa Beth - In: Hidden hands in the market : ethnographies of fair …, (pp. 195-211). 2008

Persistent link: https://www.econbiz.de/10003866946

Buying behavior, social support and credit card indebtedness of college students

Wang, Jeff; Xiao, Jing J. - In: International journal of consumer studies 33 (2009) 1, pp. 2-10

Persistent link: https://www.econbiz.de/10003809655

Collateral damaged : the marketing of consumer debt to America

Geisst, Charles R. - 2009 - 1. ed.

"Collateral damaged" explains how America had turned from a nation of savers into a nation of consumers addicted to debt. Wall Street then used that addiction to create "toxic securities" that threaten to bring about the collapse of the global economy. How can America get its fiscal house in...