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Kapferer, Clodwig
63
Malhotra, Naresh K.
57
Keefer, Philip
48
Svensson, Lars E. O.
43
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
34
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33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Bordo, Michael D.
29
Wildner, Raimund
29
Berekoven, Ludwig
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Kumar, V.
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Mendonça, Helder Ferreira de
26
Bauer, Hans H.
25
Cukierman, Alex
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Kuß, Alfred
24
Sarstedt, Marko
24
Aaker, David A.
23
Sheth, Jagdish N.
23
Albers, Sönke
22
Eisend, Martin
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Wind, Yoram
22
Freytag, Andreas
21
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Lehmann, Donald R.
21
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136
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European Productivity Agency
62
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European Society for Opinion and Marketing Research
54
American Marketing Association
49
Springer Fachmedien Wiesbaden
47
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Market Research Society
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EconWPA
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OECD
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Bank of Canada
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IGI Global
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Verlag Dr. Kovač
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Edward Elgar Publishing
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Nielsen Company
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Danish Technological Institute
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5
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Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
217
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
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134
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Journal of marketing communications
67
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Information systems research : ISR
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
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ECONIS (ZBW)
26,597
USB Cologne (EcoSocSci)
672
RePEc
652
EconStor
348
BASE
32
USB Cologne (business full texts)
30
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28371
The Cultural Game of Thrones : kulturelle Relevanz als neue Leitmetrik der Markenführung im Social-Media-Zeitalter
Kemmler, Sebastian
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
2
,
pp. 52-58
Persistent link: https://www.econbiz.de/10014560683
Saved in:
28372
Marktpsychologie als Sozialwissenschaft
Irle, Martin
(
contributor
);
Graumann, Carl F.
(
contributor
); …
-
1983
Persistent link: https://www.econbiz.de/10000095919
Saved in:
28373
Methoden und Anwendungen in der Marktpsychologie
Irle, Martin
;
Graumann, Carl F.
;
Birbaumer, Niels-Peter
; …
-
1983
Persistent link: https://www.econbiz.de/10000095920
Saved in:
28374
Analyse und Kritik der pschologischen Produktpositionierung
Breitung, Ansgar
- In:
Ökonomische Theorie und wirtschaftliche Praxis : …
,
(pp. 249-266)
.
1981
Persistent link: https://www.econbiz.de/10014543110
Saved in:
28375
Digital Customer Twins : eine neue Ära der
Marktforschung
Klinke, Tobias
;
Schmitt, Bernd
;
Fadl, Nader
- In:
Transfer : Zeitschrift für Kommunikation und …
70
(
2024
)
2
,
pp. 12-17
Persistent link: https://www.econbiz.de/10014560669
Saved in:
28376
Konsum- und Absatzprognose : dargestellt als Fallstudie
Jaeck, Horst-Joachim
-
1978
Persistent link: https://www.econbiz.de/10000117873
Saved in:
28377
Psychologie des Berufs- und Wirtschaftslebens
Moede, Walther
-
1958
Persistent link: https://www.econbiz.de/10000522153
Saved in:
28378
Der freie und unberechenbare Mensch : Kritik der Markt-, Meinungs- und Motivforschung
Bauer, Adolf
-
1961
Persistent link: https://www.econbiz.de/10000509848
Saved in:
28379
Im Dienste der
Marktforschung
: Marktforschungsinstitute in Europa
Rembeck, Max
;
Eichholz, Günther Paul
-
1962
-
1. Aufl
Persistent link: https://www.econbiz.de/10000524695
Saved in:
28380
Comparisons of factor structures in separate consumer behavior studies
Anderson, Ronald D.
;
Engledow, Jack L.
- In:
Journal of business research : JBR
8
(
1980
)
4
,
pp. 501-524
Persistent link: https://www.econbiz.de/10001833959
Saved in:
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