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Social marketing
Russell-Bennett, Rebekah - In: The marketing book, (pp. 508-532). 2016
Persistent link: https://www.econbiz.de/10011471735
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Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 865-886
Persistent link: https://www.econbiz.de/10009577003
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
Russell-Bennett, Rebekah; Baron, Steve - In: The journal of services marketing 29 (2015) 6/7, pp. 421-424
Persistent link: https://www.econbiz.de/10011418232
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The role of affect in consumer evaluation of health care services
Ng, Sandy; Russell-Bennett, Rebekah - In: Health marketing quarterly 32 (2015) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011289343
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All Anglos are alike? : a study of whinging Poms and bloody-minded Aussies
Harris, Lloyd C.; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 827-855
Persistent link: https://www.econbiz.de/10011309050
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Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
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The financial services cultural orientation matrix
Stephenson, Deborah; Worthington, Steve; … - In: Australasian marketing journal 21 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009697642
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Developing a multidimensional scale of customer-oriented deviance (COD)
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of business research : JBR 67 (2014) 6, pp. 1218-1225
Persistent link: https://www.econbiz.de/10010365146
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Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10010373761