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Television in flux : emerging...
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1
Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian
-
1999
Persistent link: https://www.econbiz.de/10001367099
Saved in:
2
Bedarfsanalysen von Käufertypen als Grundlage eines Showplanungskonzepts im Tele-Shopping
Westebbe, Carsten
-
2005
Persistent link: https://www.econbiz.de/10013417801
Saved in:
3
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
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4
Angebotsstrategien in Breitbandfernsehmärkten : eine mikroökonomische Analyse
Fritsch, Christoph
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008663135
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5
Integriertes Content Management in Fernsehunternehmen
Pagel, Sven
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763430
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6
Wettbewerb und technologischer Fortschritt im deutschen Fernsehmarkt 2000 : eine unternehmensstrategische Analyse
Sjurts, Insa
- In:
Ökonomische Perspektiven des Fernsehens in Deutschland
,
(pp. 123-147)
.
2000
Persistent link: https://www.econbiz.de/10001519473
Saved in:
7
Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian
-
1999
Persistent link: https://www.econbiz.de/10004056963
Saved in:
8
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10004919415
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9
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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10
Programmbericht zur Lage und Entwicklung des Fernsehens in Deutschland
Arbeitsgemeinschaft der Landesmedienanstalten in der …
-
Konstanz : UVK-Verl.-Ges.
;
anfangs: Berlin : Ullstein
-
1.1996/97(1997) - 2.1998/99(1999); 2000/01(2001)
Persistent link: https://www.econbiz.de/10000645319
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