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Foraging : an ecology model of consumer behaviour?

Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136

Persistent link: https://www.econbiz.de/10009571623

Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda

Wells, Victoria K. - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1119-1158

Persistent link: https://www.econbiz.de/10010433930

Foraging : an ecology model of consumer behaviour?

Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136

Persistent link: https://www.econbiz.de/10010003928

Linking environmental sustainability and healthcare: The effects of an energy saving intervention in two hospitals

Manika, Danae; Gregory-Smith, Diana; Wells, Victoria K.; … - In: International Journal of Business Science & Applied … 11 (2016) 1, pp. 32-55

Set in a real organisational setting, this study examines the challenges of implementing environmentally sustainable behaviour in healthcare. It evaluates the success of a real energy saving behaviour change intervention, based on social marketing principles, which targeted the employees of two...

Persistent link: https://www.econbiz.de/10011946359

Segmentation, environmental identity and stages of change : An application to a wildlife trust

Wells, Victoria K.; Forbes, Sarah; Powell, Madeline; … - In: Business Strategy and the Environment 31 (2021) 3, pp. 934-949

Persistent link: https://www.econbiz.de/10012808180

Sustainable Luxury Marketing : A Synthesis and Research Agenda

Athwal, Navdeep; Wells, Victoria K.; Carrigan, Marylyn; … - In: International Journal of Management Reviews 21 (2019) 4, pp. 405-426

Persistent link: https://www.econbiz.de/10012090886

Substitutability and independence : matching analyses of brands and products

Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10003991307

Consumer brand choice : money allocation as a function of brand reinforcing attributes

Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 161-175

Persistent link: https://www.econbiz.de/10003991309

Market segmentation from a behavioral perspective

Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Journal of organizational behavior management 30 (2010) 2, pp. 176-198

Persistent link: https://www.econbiz.de/10003991311

Editorial: Outside the organization : the analysis of consumer behavior

Hantula, Donald; Wells, Victoria K. - In: Journal of organizational behavior management 30 (2010) 2, pp. 87-91

Persistent link: https://www.econbiz.de/10003991659