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94
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91
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87
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84
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82
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81
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79
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75
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70
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70
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68
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62
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61
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59
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56
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52
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51
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51
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51
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50
Sheth, Jagdish N.
50
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49
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49
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48
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48
Zerres, Michael P.
47
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45
Vrontis, Demetris
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44
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44
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43
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International European Forum on Innovation and System Dynamics in Food Networks
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
93
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92
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Journal of advertising research
87
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing letters : a journal of research in marketing
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101
Mobile
Marketing
durch Markenallianzen stärken : eine empirische Studie zur Identifikation von Erfolgsdeterminanten
Lalwani, Dhwani
;
Huber, Frank
;
Meyer, Frederik
; …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003941177
Saved in:
102
Markenexpansionen erfolgreich gestalten : ein empirischer Vergleich von Markenlizenzierung und Co-Branding am Beispiel einer Modemarke
Huber, Frank
;
Riewe, Katharina
;
Matthes, Isabel
;
Vogel, …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003942869
Saved in:
103
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
104
Marketing
communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
-
2010
Persistent link: https://www.econbiz.de/10003856512
Saved in:
105
The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
-
2010
Persistent link: https://www.econbiz.de/10008991105
Saved in:
106
Hochschulen als Marken : ein Beitrag zur Hochschulwahl auf verhaltenstheoretischer Grundlage
Greven, Gunther
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009010905
Saved in:
107
Disruptive
marketing
and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
108
Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
Saved in:
109
Abschied vom Branding : wie man Kunden wirklich ans Kaufen führt - mit
Marketing
, das sich an Kaufprozessen orientiert
Rutschmann, Marc
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009161140
Saved in:
110
Marketing
without advertising : brand preference and consumer choice in Cuba
Morales, Emilio
;
Scarpaci, Joseph L.
-
2012
Persistent link: https://www.econbiz.de/10009502970
Saved in:
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