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Cases for analysis in marketing
Talarzyk, W. W.; Talarzyk, W. Wayne - 1977
Persistent link: https://www.econbiz.de/10000680448
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Problems in marketing
McNair, Malcolm P.; Hansen, Harry L. - 1949
Persistent link: https://www.econbiz.de/10000682969
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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Marketing : an environmental approach
Kerr, John R.; Littlefield, James E. - 1974
Persistent link: https://www.econbiz.de/10000683645
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Integrated marketing communications : the holistic approach
Yeshin, Tony - 1998
Persistent link: https://www.econbiz.de/10000684189
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Selling at the top : the 100 best companies in America to sell for
Birnes, William J.; Markman, Gary - 1985 - 1. ed
Persistent link: https://www.econbiz.de/10000685554
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Market pioneering and market share in consumer goods industries
Robinson, William Thomas - 1984
Persistent link: https://www.econbiz.de/10000690038
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Trendsetter USA : neue Marketingkonzepte - neue Betriebstypen ; eine Veröffentlichung des: EHI, Eurohandelsinstituts e.V.
Gerling, Michael (revision); Bertram, Hans-Georg (contributor) - 1994
Persistent link: https://www.econbiz.de/10000532311
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The marketing casebase : short examples of marketing practice
MacNamee, Brian; MacDonnell, Ray - 1995
Persistent link: https://www.econbiz.de/10000539974