The marketing casebase : short examples of marketing practice
Brian MacNamee and Ray McDonnell
| Year of publication: |
1995
|
|---|---|
| Authors: | MacNamee, Brian ; MacDonnell, Ray |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 272 S graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Includes index |
| ISBN: | 0-415-10321-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000539974