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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and …
Persistent link: https://www.econbiz.de/10012215821
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Ethical consumption : a critical introduction
Lewis, Tania (ed.) - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008666059
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Consuming space : placing consumption in perspective
Goodman, Michael K. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003876243
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"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha; Valck, Kristine de - 2010
Persistent link: https://www.econbiz.de/10009424385
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Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Visconti, Luca Massimiliano - 2010
Persistent link: https://www.econbiz.de/10009424388
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The strategic use of brand biographies
Avery, Jill; Paharia, Neeru; Keinan, Anat; Schor, Juliet B. - 2010
Persistent link: https://www.econbiz.de/10009424389
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Consuming cool : behind the unemotional mask
Belk, Russell W.; Tian, Kelly; Paavola, Heli - 2010
Persistent link: https://www.econbiz.de/10009424390