The strategic use of brand biographies
Jill Avery, Neeru Paharia, Anat Keinan and Juliet B. Schor
| Year of publication: |
2010
|
|---|---|
| Authors: | Avery, Jill ; Paharia, Neeru ; Keinan, Anat ; Schor, Juliet B. |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 12.2010, p. 213-229
|
| Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Markenführung | Brand management | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009424389