Authentic brand narratives : co-constructed Mediterraneaness for l'Occitane brand
Year of publication: |
2010
|
---|---|
Authors: | Visconti, Luca Massimiliano |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 12.2010, p. 231-260
|
Subject: | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Welt | World | Mittelmeerraum | Mediterranean region |
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