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Behavioral change starts in the family : the role of family communication and implications for social marketing

Aleti, Torgeir; Brennan, Linda - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 367-386

Persistent link: https://www.econbiz.de/10009411302

Social marketing and behaviour change : models, theory and applications

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - 2014

'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case studies to provide practical guidance on the use of the...

Persistent link: https://www.econbiz.de/10011851923

Family communication for the modern era : a typology

Aleti, Torgeir; Brennan, Linda; Parker, Lukas - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10011522146

Social marketing and behaviour change: where to from here?

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 331-335). 2014

Persistent link: https://www.econbiz.de/10010477238

Social change models in social marketing

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 279-316). 2014

Persistent link: https://www.econbiz.de/10010477242

‘Buying’ or ‘consumer’ behaviour decision models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 225-267). 2014

Persistent link: https://www.econbiz.de/10010477246

Multi-theory models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 181-198). 2014

Persistent link: https://www.econbiz.de/10010477256

Socio-cultural ecological models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 121-147). 2014

Persistent link: https://www.econbiz.de/10010477271

Emotional models (affective models)

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 79-108). 2014

Persistent link: https://www.econbiz.de/10010477280

Behavioural models (conative models)

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir - In: Social marketing and behaviour change : models, theory …, (pp. 41-65). 2014

Persistent link: https://www.econbiz.de/10010477308

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