Narrow search
Showing 1 - 10 of 28,730
Cover Image
Brand equity and firm risk : an empirical investigation in an emerging market
Yildiz, Yilmaz; Camgoz, Selin Metin - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 1, pp. 218-235
Persistent link: https://www.econbiz.de/10012210467
Cover Image
Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena - In: International journal of business excellence 14 (2018) 2, pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Cover Image
Measuring the contributions of brand to shareholder value (and how to maintain or increase them)
Gerzema, John; Lebar, Ed - In: Journal of applied corporate finance : JACF 21 (2009) 4, pp. 79-88
Persistent link: https://www.econbiz.de/10003946114
Cover Image
The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu; Lawrence, Benjamin - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Cover Image
Does brand licensing increase a licensor's shareholder value?
Bărbulescu Robinson, Adina; Tuli, Kapil R.; Kohli, … - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1436-1455
Persistent link: https://www.econbiz.de/10011293375
Cover Image
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Cover Image
Brands Matter : An Empirical Demonstration of the Creation of Shareholder Value Through Brands
Madden, Thomas; Fehle, Frank; Fournier, Susan - 2004
Past research has shown a correlation between measures of brand equity and stock price. However, these results are not sufficient to conclude that branding creates shareholder value. Using time-honored models from the discipline of finance, this paper specifies, and subsequently tests, the...
Persistent link: https://www.econbiz.de/10014103719
Cover Image
Markenbewertung : die Marke als Quelle der Wertschaffung; eine empirische Analyse am Beispiel der deutschen Automobilindustrie
Heider, Ulrich H. - 2001
Persistent link: https://www.econbiz.de/10013420621
Cover Image
Brand value and asset pricing
Fehle, Frank; Fournier, Susan; Madden, Thomas Justin; … - In: Quarterly journal of finance & accounting : QJFA 47 (2008) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10003753474