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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004947228
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Delphi-Studie: Kundenbeziehung 2015 : was muss Marktforschung leisten?
Höllger, Tanja; Müller-Sinik, Kerstin - In: Planung & Analyse : Zeitschrift für Marktforschung und … [35],3,[Beil.] (2007)
Persistent link: https://www.econbiz.de/10004949199
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Customer satisfaction evaluation : methods for measuring and implementing service quality
Grigoroudis, Evangelos; Siskos, Yannis - 2010
Persistent link: https://www.econbiz.de/10004949569
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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Ward, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10004950015
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Motivforschung : Methoden und Grenzen
Kropff, Hanns Ferdinand Josef - 1960
Persistent link: https://www.econbiz.de/10004953422
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Making sense of data and information
2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004953602
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Marketing research kit for dummies
Hyman, Michael R.; Sierra Jeremy J. - 2010
Persistent link: https://www.econbiz.de/10004955372
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Marketing : in vier Schritten zum eigenen Marketingkonzept
Schürmann, Mathias - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004957765
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Marketing research
Shiu, Eric (contributor) - 2009
Persistent link: https://www.econbiz.de/10004959032
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Divergenz und Konvergenz ausgewählter Marktforschungsmethoden unter besonderer Berücksichtigung von Marken
Gajić, Darko - 2009
Persistent link: https://www.econbiz.de/10004959938