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Marketing research
Fleming, Declan - In: New venture creation in Ireland, (pp. 52-77). 2002
Persistent link: https://www.econbiz.de/10003537749
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Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.; Williams, David L.; Yoon, Sung-joon - In: Journal of business research : JBR 63 (2010) 4, pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
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Robuste Regression : ein Marktforschungsansatz zur Analyse von Datensätzen mit Ausreißern
Jensen, Tim; Landwehr, Jan R.; Herrmann, Andreas - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10003857650
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Market information processing in new product development : the importance of process interdependency and data quality
Hultinik, Erik Jan; Talke, Katrin; Griffin, Abbie; … - In: IEEE transactions on engineering management : EM 58 (2011) 2, pp. 199-211
Persistent link: https://www.econbiz.de/10009007575
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Statistische Methoden zur Analyse von Daten mit strukturell fehlenden Werten : mit Anwendungen aus der Marktforschung
Manewitsch, Vladimir - 2013
Persistent link: https://www.econbiz.de/10011305918
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Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen; Van den Poel, Dirk; Thorleuchter, Dirk - 2012
Persistent link: https://www.econbiz.de/10009667730
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Using multi-informant designs to address key informant and common method bias
Homburg, Christian; Klarmann, Martin; Totzek, Dirk - In: Quantitative marketing and marketing management : …, (pp. 81-102). 2012
Persistent link: https://www.econbiz.de/10009621126
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Fast and Furious ... or much ado about nothing? : sub-optimal respondent behavior and data quality
Thomas, Randall K. - In: Journal of advertising research 54 (2014) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010354597
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The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott; Brandon-Lai, Simon; Sato, Mikihiro; … - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10010355396
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Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699
Persistent link: https://www.econbiz.de/10010246307