Garg, Nitika; Inman, J. Jeffrey; Mittal, Vikas - In: European Journal of Marketing 51 (2017) 9/10, pp. 1631-1649
Purpose Choice deferral (making no choice at all) is a common phenomenon, especially when individuals face a difficult decision. This is further exacerbated in the presence of negative incidental emotions which can have a wide-ranging influence on various aspects of decision-making. Previous...