Have we got a deal for you : do you want the good news or bad news first?
Year of publication: |
2023
|
---|---|
Authors: | Wakefield, Kirk Lee ; Raghubir, Priya ; Inman, J. Jeffrey |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 2, p. 251-269
|
Subject: | buyer-seller control | deal frame | experiences | news order preference | sales promotions |
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