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Marketing self-improvement programs for self-signaling consumers

Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929

Persistent link: https://www.econbiz.de/10011966223

Signaling virtue : does firm corporate social performance trajectory moderate the social performance-financial performance relationship?

Brower, Jacob; Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 81 (2017), pp. 86-95

Persistent link: https://www.econbiz.de/10011771617

Shedding light on the CMO revolving door : a study of the antecedents of chief marketing officer turnover

Nath, Pravin; Mahajan, Vijay - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 93-118

Persistent link: https://www.econbiz.de/10011637156

A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions?

Kashmiri, Saim; Mahajan, Vijay - In: Journal of Business Ethics 124 (2014) 1, pp. 81-99

The authors explore the relation between the way different family firms are named, and the shareholder value impact of these firms’ new product introductions. Using an event study of 1,294 product introduction announcements of 107 publicly listed U.S. family firms, the authors find that the...

Persistent link: https://www.econbiz.de/10010938079