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Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun; Lee, Sung mi; Li, Hairong - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
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Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Kinard, Brian R.; Hartman, Katherine B. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
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Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali; Kumar, Anand; Lax, John R.; Rydzik, Eric J. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534