Purpose: The purpose of this paper is to examine how the number of activities within a multi-activity experience influences consumer preferences before and after consumption. Design/methodology/approach: The hypotheses are tested using four experiments and a secondary data set from a river...

In this research, we examined the interactive effects of duration of ownership with both financial (change relative to purchase price) and emotional (accumulation of positive vs. negative memories) reference points on home sellers' initial asking prices and the stickiness of those prices. We...