Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope.

Examines the general image which Irish advertisers have of Irish advertising agencies. Gives a definition of image and looks at how this applies to advertising companies in Ireland. Suggests that results show Irish advertising agencies to be somewhat lacking in creative skills and...

Examines the roots of bargaining power in the nature of market structure, financial resources, sub‐situation possibilities and the innate skills of those doing the bargaining. Looks at the effects of these in pricing strategy. Concludes that, although highly “visible” bargaining is not the...