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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices

Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333

Persistent link: https://www.econbiz.de/10010393472

New approaches in electronic commerce and marketing in the agri-food sector

Fritz, Melanie (ed.) - 2002

Persistent link: https://www.econbiz.de/10001693771

Innovations and food chain actors‘ behavior : [kumulative Habilitation]

Bavorová, Miroslava - 2017

; marketing channels …

Persistent link: https://www.econbiz.de/10012613099

Knowledge gathering form social media to improve marketing in agri-food sector

Caione, Adriana; Paiano, Roberto; Guido, Anna Lisa; … - In: Inventi impact: SMEs (2016) 1, pp. 36-48

Persistent link: https://www.econbiz.de/10011576093

Co-creating value in the dyadic relationships of small and large firms in the agri-food sector

Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10012180986

Market Orientation, Innovativeness, and Performance of Food Companies

Johnson, Aaron J.; Dibrell, Charles Clay; Hansen, Eric - In: Journal of Agribusiness 27 (2009)

Food processors have seen escalating levels of competition over the past three decades. An underlying objective of this research is to gain a greater understanding of how food companies thrive in the face of this increased competition. This study incorporates market orientation theory...

Persistent link: https://www.econbiz.de/10008599575

Cooperatives in modern food supply chains : a case study of the malt barley sector in Ethiopia

Tefera, Delelegne A.; Bijman, Jos - In: Design and management of interfirm networks : franchise …, (pp. 217-237). 2019

Increases in food demand, product differentiation, and agribusiness growth provide new market opportunities for …, output marketing, input supply, and provision of technical assistance. Our empirical results also show that the members of … these marketing cooperatives have larger landholdings, better farm resources, and better access to extension services …

Persistent link: https://www.econbiz.de/10012176171

Agri-food sustainable marketing research : a bibliometric analysis of the evolution of the field since 1990

Ruiz-Morales, Betzabé; Espitia-Moreno, Irma C.; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 85-103

Persistent link: https://www.econbiz.de/10014320129

Food Innovation and Market Risk: A Case Study of the Interface Consumer Food Industry

Briz, Julian; de Carlos, Pilar; de Felipe, Isabel; … - European Association of Agricultural Economists - EAAE - 2006

Western society is suffering an increasing risk regarding the food chain for several reasons. Longer geographical distances between producers and consumers, more stakeholders in the supply chain, less capacity of national governments to regulate and protect consumers due to globalisation and the...

Persistent link: https://www.econbiz.de/10005797938

Agricultural Contracts and Alternative Marketing Options: A Matching Analysis

Katchova, Ani L. - 2010

lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …

Persistent link: https://www.econbiz.de/10009442649