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Services marketing in the hospitality economy: An exploratory study
Kitsios, Fotis C. - European Association of Agricultural Economists - EAAE - 2006
Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid...
Persistent link: https://www.econbiz.de/10005220654
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A capabilities-based service development process for industrial manufacturers
Helm, Roland; Graf, Yvonne - In: International journal of knowledge management studies : … 9 (2018) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10011874957
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
This textbook discusses luxury marketing management, considering the broader range of decisions related to the … applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process … luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury …
Persistent link: https://www.econbiz.de/10014250259
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Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei; Hsieh, Yi-Ching - In: Journal of business research : JBR 68 (2015) 11, pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
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A framework for innovative service design
Furrer, Olivier; Sudharshan, Devanathan; Tsiotsou, … - In: The service industries journal 36 (2016) 9/10, pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
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Value logics for service innovation : practice-driven implications for service-dominant logic
Lindhult, Erik; Chirumalla, Koteshwar; Oghazi, Pejvak; … - In: Service business 12 (2018) 3, pp. 457-481
Persistent link: https://www.econbiz.de/10011915104
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Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing
Schreyer, Markus - 2017
Persistent link: https://www.econbiz.de/10011380517
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Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing
Schreyer, Markus - 2016
Geschäftsfeld Vertrieb und Marketing in der Hotellerie und die Herausforderungen für zukünftiges Wachstum -- 4. Kernthesen für … Dienstleistungsinnovationen in Vertrieb und Marketing entwickelt anhand von Fallstudien aus zwei Vergleichsbranchen -- 5. Empirische Erhebung … Vertrieb und Marketing als Beitrag zur Dienstleistungsinnovationsforschung -- 7. Zusammenfassung und Ausblick -- Anhang …
Persistent link: https://www.econbiz.de/10014482407
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An agile approach to service innovation : creating valuable service innovation with agile resource integration
Findsrud, Rolf - In: Journal of creating value 6 (2020) 2, pp. 190-207
Persistent link: https://www.econbiz.de/10014580827