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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin; Evanschitzky, Heiner; Calantone, Roger J. - In: Journal of international marketing 24 (2016) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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A meta-analysis of price change fairness perceptions
Tarrahi, Farid; Eisend, Martin; Dost, Florian - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 199-203
Persistent link: https://www.econbiz.de/10011490887
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The influence of knowledge-based resources and business scholars' internationalization strategies on research performance
Eisend, Martin; Schmidt, Susanne - In: Research policy : policy, management and economic … 43 (2014) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10010404555
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Meta-analysis selection bias in marketing research
Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin; Plagemann, Julia; Sollwedel, Julia - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
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Transnational trust in advertising media
Eisend, Martin; Knoll, Silke - In: Handbook of research on international advertising, (pp. 439-454). 2012
Persistent link: https://www.econbiz.de/10009514365
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Advertising repetition : a meta-analysis on effective frequency in advertising
Schmidt, Susanne; Eisend, Martin - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10011410229
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Markenerfolg durch Persönlichkeit? : Einfluss von Markenpersönlichkeitsdimensionen auf die Einzigartigkeit der Marke und die Einstellung zur Marke
Richter, Thorsten (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003144982