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Path Dependence in Decision-Ma...
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Advertising
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Eisend, Martin
202
Koch, Jochen
89
Schreyögg, Georg
22
Wenzel, Matthias
16
Kuß, Alfred
14
Petermann, Arne
10
Sydow, Jörg
10
Rosengren, Sara
9
Tarrahi, Farid
8
Langer, Alexandra
7
Rothmann, Wasko
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Conrad, Peter
4
Eberl, Peter
4
Geiger, Daniel
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Hartmann, Patrick
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Hensel, Isabell
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Kocher, Eva
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Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
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Schwarz, Anna
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Senf, Ninja Natalie
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Tomczak, Torsten
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3
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3
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3
Hermann, Erik
3
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3
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SpringerLink / Bücher
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Springer eBook Collection
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Breaking new ground in theory and practice
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2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
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ECONIS (ZBW)
213
OLC EcoSci
34
RePEc
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EconStor
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Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin
-
2004
Persistent link: https://www.econbiz.de/10001966736
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42
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
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43
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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44
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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45
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
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46
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
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47
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
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48
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
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49
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
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50
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
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