Purpose – The purpose of this paper is to highlight the significance of improvement of marketing process using Six …, the paper uses Define, Measure, Analyze, Improve and Control phases to study marketing process improvement in Saman Bank …. Findings – Research states the way concepts of marketing performance management relates to the improvement of a bank marketing …

Purpose The purpose of this paper is to assess whether travel agencies that implement comprehensive marketing … travel agency. In addition, the results highlight that the number of marketing metrics monitored by the travel agency has no …-term effects of the adoption of an MPAS. Practical implications Travel agencies selecting proactive marketing strategies can …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …