managerial implications of new approaches to employee communication and internal marketing and the potential impact on business …

major Asian markets have not devoted adequate thought to their service culture and internal marketing strategy. With overall … internal marketing practices for casinos in Macau and Singapore: culture, climate, recruitment, compensation and training. … pressure on marketing to attract and retain valued customers. In light of these developments, we review five key challenges to …

internal marketing. This paper reviews the gaming business environment in Macau and proceeds to suggest ten internal marketing …

on customers. This internal focus is the domain of internal marketing. Despite over 2 decades of discussion of internal … external market, ignoring the internal focus necessary in services markets. Such operationalizations of marketing are outdated … marketing, most operationalizations of marketing are grounded in ideas of product markets and remain resolutely focused on the …