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brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the … moderating of experience, using a sample of business buyers. The central argument of this paper is that the strength of the …
Persistent link: https://www.econbiz.de/10009483325
it presents a comprehensive view of brand loyalty for business services and proposes a model of its potential antecedents … include trust, commitment, satisfaction, perceived risk and involvement. Trust and commitment are viewed as 'relational …' factors. These constructs are drawn from the business-to-business marketing literature. Satisfaction is described as an …
Persistent link: https://www.econbiz.de/10009437604
This study examined whether the effectiveness of human resource management (HRM)practices is contingent on …
Persistent link: https://www.econbiz.de/10009448428
Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly … Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain … satisfaction, and loyalty. Design/methodology/approach: This research was conducted in Indonesia with 213 respondents who are …
Persistent link: https://www.econbiz.de/10014335629
This study developed and tested a model of job uncertainty for survivors and victims of downsizing. Data were collected … emotional exhaustion and job satisfaction, In addition, there was evidence to suggest that personal control mediated the …, personal control and job satisfaction improved and/or stabilized over the downsizing process. During the implementation phase …
Persistent link: https://www.econbiz.de/10009448230
marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on … both economic and societal outcomes. The model is validated using two random samples involving intensive health services …. The results indicate that service quality and service satisfaction significantly enhance quality of life and behavioral …
Persistent link: https://www.econbiz.de/10009448068
Persistent link: https://www.econbiz.de/10009327541
Although the internationalisation process of the firm has been well researched since the 1970s, the behaviour of firms prior to internationalisation has not received commensurate research attention. This paper argues that a focus on firms’ pre-internationalisation activities will not only...
Persistent link: https://www.econbiz.de/10009448838
development of new products? Why have traditional economic models of investment failed to explain the behavior of investment …, they answer important questions about investment decisions and the behavior of investment spending. This new approach to … understanding investment behavior of firms; develops the implications of this theory for industry dynamics and for government policy …
Persistent link: https://www.econbiz.de/10011115766
When there is only the voter in the voting booth in front of the ballot, what is he thinking? His interests? Or his fears? Gestures or words to any of the candidates? How orient the voter in the maze of offers and candidates? Is the choice you make entirely rational? Or does it include trace...
Persistent link: https://www.econbiz.de/10010675634