Similar Search Results

Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values

Alahakoon, Thilini; Pike, Steven; Beatson, Amanda - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 845-866

Persistent link: https://www.econbiz.de/10012649893

Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures

Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146

Persistent link: https://www.econbiz.de/10012794071

Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria

Pike, Steven; Knott, Kathy; Newton, Cameron - In: International review on public and non-profit marketing 9 (2012) 2, pp. 119-136

Persistent link: https://www.econbiz.de/10009632032

Perception of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis

Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1285

Persistent link: https://www.econbiz.de/10009540747

Destination brand positioning theme development based on consumers' personal values

Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587

Persistent link: https://www.econbiz.de/10012483434

Perceptions of stopover destinations during long haul air travel : a mixed methods research approach in four countries

Pike, Steven; Kotsi, Filareti - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 261-272

Persistent link: https://www.econbiz.de/10012438158

Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia

Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306

Persistent link: https://www.econbiz.de/10011903498

Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers

Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174

Persistent link: https://www.econbiz.de/10011942054

Tracking brand positioning for an emerging destination : 2003 to 2015

Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296

Persistent link: https://www.econbiz.de/10011884810

The Use of Repertory Grid Analysis and Importance-Performance Analysis to Identify Determinant Attributes of Universities

Pike, Steven - In: Journal of Marketing for Higher Education 14 (2005) 2, pp. 1-18

<title>ABSTRACT</title> In the increasingly competitive Australian tertiary education market, a consumer orientation is essential. This is particularly so for small regional campuses that compete with larger universities in the state capitals. Campus management needs to carefully monitor both the perceptions...

Persistent link: https://www.econbiz.de/10010973081