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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
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The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.; Nichols, Bridget Satinover; Rowe, … - In: Journal of strategic marketing 27 (2019) 2, pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu; Arora, Amit - In: Journal of promotion management : JPM 23 (2017) 1, pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A. - In: Tourism management : research, policies, practice 65 (2018), pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
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Brand skill : linking brand functionality with consumer-based brand equity
Mohan, Mayoor; Jiménez, Fernando R.; Brown, Brian P.; … - In: The journal of product & brand management 26 (2017) 5, pp. 477-491
Persistent link: https://www.econbiz.de/10011778296
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Managing consumer-based brand equity through brand experience in Islamic banking
Mohsin Altaf; Iqbal, Naveed; Mokhtar, Sany Sanuri Mohd; … - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 218-242
Persistent link: https://www.econbiz.de/10011750274
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Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno; Muntinga, Daan G.; Pontes, Halley M.; … - In: Journal of strategic marketing 29 (2021) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012424705