Community, coupled with commerce, content and communication are widely discussed as the essential components of successful web presence. Those organisations that control popular virtual communities are in a position to dominate business transactions over the Internet. Community means customer...

Purpose This study explores the success and failure of two similar small software technology firms from a marketing perspective, where there is a paucity of research. Using a dyadic approach, this research compares the degree of customer orientation and innovativeness exhibited in both firms by...

Purpose Drawing on B2B Relationship Marketing and management theory, this research seeks to better understand customer-perceived value in B2B contexts, specifically what customers expect from their relationships with suppliers. The study therefore aims to explore the customer’s perspective of...

This paper uses a comparative study to explore entrepreneurial marketing orientation in small software technology firms, in relation to firm growth. Entrepreneurial Marketing (EM) acknowledges the interface between entrepreneurship, marketing and innovation and, pursuance of customer value....

Paper presented to the 9th European Conference on Research Methods in Business and Management, 24-25 June, Madrid, Spain.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Librarianship and Information Science, published by and copyright Sage Publications Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.

Rowley, J. and Spiezia, M. Spiezia Organics: an SME marketing case study (c) Westburn Publishers Ltd, 2006. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn...

Author Posting (c) Westburn Publishers Ltd, 2005. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The...