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Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times
Touzani, Mourad; Hirschman, Elizabeth Caldwell; Smaoui, … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10011497338
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E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European business review : EBR ; the official journal … 27 (2015) 6, pp. 638-655
Persistent link: https://www.econbiz.de/10011504411
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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A real-world perspective : building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes
Goldenberg, Seth J.; Gravagna, Jeff - In: Journal of medical marketing : device, diagnostic and … 16 (2017) 2, pp. 41-49
Persistent link: https://www.econbiz.de/10011977414
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Technologization of marketing communication : new trends
Dejnaka, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 59-68
Persistent link: https://www.econbiz.de/10011983729
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Marketing challenges and opportunities in multi-channel distribution
Lembrych-Furtak, Robert - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 151-158
Persistent link: https://www.econbiz.de/10011985610
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Fantasy millionaires : identifying at-risk consumers based on motivation
Drayer, Joris; Dwyer, Brendan; Shapiro, Stephen L. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10011996197
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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Building powerful private label brands in creating effective communication processes : Turkish Ironman as case Sstudy in scope of linear communication approach
Genel, Zeynep - In: Improving marketing strategies for private label products, (pp. 39-60). 2020
Persistent link: https://www.econbiz.de/10012125516