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The effects of consumer innovativeness on sport team applications acceptance and usage
Kim, Yongjae; Kim, Soojin; Rogol, Elizabeth - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 241-255
Persistent link: https://www.econbiz.de/10011734780
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The future performance of marketing communication : a comparative study
Rekettye, Gábor - In: International journal of business performance management 18 (2017) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10011736013
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita; Rehman, Asad - In: International journal of electronic marketing and … 8 (2017) 2, pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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Marketing communication in the light of challenges brought about by virtualisation and interactivity
Mazurek-Łopacińska, Krystyna; Sobocinska, Magdalena - In: Economics and business review 2 (2016) 4, pp. 65-76
Persistent link: https://www.econbiz.de/10011635048
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Informal channels of communication used by enterprises
Mazurek, Grzegorz; Tkaczyk, Jolanta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10011617843
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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo; Hünermund, Ute - In: Journal of marketing for higher education 26 (2016) 2, pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
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Travelers' health risk perceptions and protective behavior : a psychological approach
Chien, P. Monica; Sharifpour, Mona; Ritchie, Brent W.; … - In: Journal of travel research : a quarterly publication of … 56 (2017) 6, pp. 744-759
Persistent link: https://www.econbiz.de/10011708893
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Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020
Persistent link: https://www.econbiz.de/10012521542
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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A real-world perspective : building and executing an integrated customer engagement roadmap that bridges the gaps in traditional medical device development processes
Goldenberg, Seth J.; Gravagna, Jeff - In: Journal of medical marketing : device, diagnostic and … 16 (2017) 2, pp. 41-49
Persistent link: https://www.econbiz.de/10011977414