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B2B websites in an intercultural perspective
Gram, Malene - In: Meanings and messages : intercultural business communication, (pp. 131-150). 2006
Persistent link: https://www.econbiz.de/10008697308
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Branding capability of technology born globals
Altshuler, Liliya; Tarnovskaya, Veronika V. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
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Global sales training : in search of antecedent, mediating and consequence variables
Attia, Ashraf M.; Honeycutt, Earl D.; Jantan, M. Asri - In: Industrial marketing management : the international … 37 (2008) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10003701497
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Networks of relationships in international industrial marketing
Hallén, Lars (ed.) - 1989
Persistent link: https://www.econbiz.de/10009306072
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The strategic role of industrial marketing management
Turnbull, Peter W.; Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 250-264). 2013
Persistent link: https://www.econbiz.de/10009689242
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247