Similar Search Results

Deep knowledge of B2B relationships within and across borders

Woodside, Arch G. (ed.); Baxter, Roger (ed.) - 2014

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management...

Persistent link: https://www.econbiz.de/10012050451

Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160

Persistent link: https://www.econbiz.de/10011738515

Brand, image and reality : a guide for small and medium-sized businesses

Johnston, Malcolm - In: The marketing review 16 (2016) 2, pp. 149-182

Persistent link: https://www.econbiz.de/10011642104

Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business

Aarikka-Stenroos, Leena; Aaboen, Lise; Cova, Bernard; … - In: Industrial marketing management : the international … 68 (2018), pp. 74-85

Persistent link: https://www.econbiz.de/10011822117

The power of international marketing functions: antecedents and consequences

Gnizy, Itzhak; Shoham, Aviv - In: Journal of business-to-business marketing 25 (2018) 2, pp. 67-89

Persistent link: https://www.econbiz.de/10011873875

Critical success factors and roadmap for the internationalization of value selling

Artmann, Christian - 2014

Value Selling ist ein bekanntes Vertriebs-Prozess Konzept für B2B-Märkte und wird von Unternehmen zunehmend international eingeführt. Daraus ergeben sich zwei Fragen. Was sind die kritischen Faktoren für die internationale Einführung? Wie sieht ein möglicher Fahrplan aus? Die Literatur zu...

Persistent link: https://www.econbiz.de/10010442036