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This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...
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Purpose – The purpose of this paper is to make contributions toward new knowledge and understanding of how marketers can provide effective online customization experiences for customers. The practicality of online mass customization has received much attention as consumers perceive more value...
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The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated … in the literature. This research investigated two models involving the linkages between service quality, satisfaction … path analysis indicate that service quality has an indirect relationship with behavioural outcome measures via satisfaction …
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