Narrow search
Showing 111 - 120 of 350
Cover Image
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh; Krishnamurthi, Lakshman - In: Journal of retailing 72 (1996) 3, pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
Cover Image
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 36 (1999) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
Cover Image
Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers
Shankar, Venkatesh; Carpenter, Gregory S.; … - In: Journal of marketing research : JMR 35 (1998) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10006671487
Cover Image
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 271
Persistent link: https://www.econbiz.de/10006921939
Cover Image
F INFORMATION COMMERCE & TECHNOLOGY - Online trust: A stakeholder perspective, concepts, implications, and future directions Fc:160
Shankar, Venkatesh; Urban, Glen L.; Sultan, Fareena - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 587-588
Persistent link: https://www.econbiz.de/10006505376
Cover Image
Mit Kampfmarken Konkurrenten abwehren - Marketing I: Premiumanbieter reagieren auf Discount-Konkurrenz häufig mit einer eigenen Billigmarke. So vermeiden sie die Risiken, die mit d...
Shankar, Venkatesh; Berry, Leonard L; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10008348501
Cover Image
A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and servic...
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard business review : HBR (2009), pp. 94-99
Persistent link: https://www.econbiz.de/10008327402
Cover Image
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.; Beauchamp, J.P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
Cover Image
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Bezawada, Ram; Balachander, S.; Kannan, P.K.; Shankar, … - In: Journal of marketing 73 (2009) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10008244599
Cover Image
New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10007751279