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NASCAR in Mexico: the US expansion of motorsport into Hispanic culture

Mueller, Thomas S. - In: International Journal of Sports Marketing and Sponsorship 9 (2008) 3, pp. 47-60

NASCAR (The National Association for Stock Car Auto Racing) has instituted an aggressive growth campaign. NASCAR … demographic and an international following. One targeted initiative was a three-year commitment to feature the NASCAR Busch Series … at the Autodromo Hermanos Rodriguez, near Mexico City. This paper explores the assimilation of NASCAR's core product into …

Persistent link: https://www.econbiz.de/10014811570

Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'

Braunstein, Jessica R; Newman, Joshua I.; Beissel, Adam S. - In: International Journal of Sports Marketing and Sponsorship 9 (2008) 3, pp. 61-75

. By focusing on a particular NASCAR (The National Association for Stock Car Auto Racing) organisation (BAM Racing), the …

Persistent link: https://www.econbiz.de/10014811571

The influence of title sponsorships in sports events on stock price returns

Kudo, Masaki; Jae Ko, Yong; Walker, Matthew; … - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 2, pp. 37-56

event date of NASCAR, the PGA Tour, and the LPGA Tour. For this purpose, the authors used event study analysis where the … (Spais & Filis, 2008). An event study analysis demonstrated that title sponsors for the LPGA Tour and NASCAR garnered …

Persistent link: https://www.econbiz.de/10014811848

To race or to place? : an empirical investigation of the efficiency of the NASCAR points competition

Schwartz, Jeremy T.; Isaacs, Justin P.; Carilli, Anthony M. - In: Journal of sports economics 8 (2007) 6, pp. 633-641

Persistent link: https://www.econbiz.de/10003635168

Interview with Jim O'Connell

O'Connell, Jim; Rines, Simon - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 163-168

Persistent link: https://www.econbiz.de/10003731332

Demographic and psychographic variables predicting NASCAR sponsor brand recall

Kinney, Lance; McDaniel, Stephen R.; DeGaris, Larry - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 169-179

Persistent link: https://www.econbiz.de/10003731338

Corporations brought to you by NASCAR: rhetorical identification through sponsorship

Gill, Matthew - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 180-192

Persistent link: https://www.econbiz.de/10003731341

NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification

Levin, Aron M.; Beasley, Fred; Gilson, Richard L. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 193-204

Persistent link: https://www.econbiz.de/10003731343

NASCAR in Mexico: the US expansion of motorsport into Hispanic culture

Mueller, Thomas S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 205-218

Persistent link: https://www.econbiz.de/10003731346

Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"

Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233

Persistent link: https://www.econbiz.de/10003731350