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termed holistic quality‐based pricing (QBP) because it incorporates criteria that incentivise responsiveness to customer … pricing mechanisms can be developed and implemented for non‐engineered (agrifood) products such as primary farm produce that … demands in addition to (narrower) product quality criteria that are a feature of most existing QBP schemes. Design …
Persistent link: https://www.econbiz.de/10014780622
tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for …
Persistent link: https://www.econbiz.de/10014815444
extrinsic cues – such as brand name, price, retailer reputation, and country of origin – and their perceptions of quality …
Persistent link: https://www.econbiz.de/10014895803
This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete … information about both product qualities and prices. Specifically, manufacturers can use high prices to signal high quality to … firms use prices to signal quality, regardless of whether they market durable or nondurable products. The results do not …
Persistent link: https://www.econbiz.de/10014895806
findings of interest due to quality perception biases that may result from financial services providers' pricing tactics …Purpose – The purpose of this paper is to examine the extent of use of the price‐quality cue in financial services, and … knowledge. The use of price as an indicator of quality has been a well‐documented phenomenon in consumer goods markets. However …
Persistent link: https://www.econbiz.de/10014896026
influence of perception of the offer (product/service) on expected price, and illustrates how the pricing methods developed … are perceived substitutes, quality, fairness, and unique value. Originality/value – This research makes the following … pricing. Second, they are able to identify the relevant factors of price sensitivity for two product categories specific to a …
Persistent link: https://www.econbiz.de/10014896310
construction quality in China are examined in this paper. The hedonic price model with uncertainty of construction quality is … from low construction quality. An obvious political implication of this study is that further residential reform should be … accompanied by improved construction quality under legal supervision and by encouraging real estate developers to allocate units …
Persistent link: https://www.econbiz.de/10014971539
through strong branding based on well‐promoted product quality. While this is understandable under the pressures of recession …
Persistent link: https://www.econbiz.de/10014946412
retail banks are influenced in their expectations of quality and in their perceptions of service received according to their … quality than those who were not. Further, customers who were aware of banking charges perceived receiving a higher quality …
Persistent link: https://www.econbiz.de/10014905580
Persistent link: https://www.econbiz.de/10013161794