Expected product price as a function of factors of price sensitivity
Year of publication: |
2012
|
---|---|
Authors: | Danes, Jeffrey E. ; Lindsey‐Mullikin, Joan |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 4, p. 293-300
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Expected price | Fair price | Perceived substitutes | Pricing | Price sensitivities | Quality | Unique value |
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