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Examining cognitive processes of unstructured decision making

Crow, Janis J. - 2006

Doctor of Philosophy

Persistent link: https://www.econbiz.de/10009464102

Essays on Deceptive Marketing Strategies

Tipton, Martha Myslinski - 2009

AbstractEssays on Deceptive Marketing StrategiesBy Martha Myslinski TiptonThis set of studies focuses on the … antecedents and consequences ofdeceptivemarketing. The first essay explores how marketing actions candestroy value byexamining the … asignificant portion of the heterogeneity in the magnitude ofindirect costs associated withnegative marketing-related events …

Persistent link: https://www.econbiz.de/10009480850

Commodity futures market reaction to anticipated public reports: Frozen pork bellies

Yang, Li - 1996

This study investigates the reaction of the frozen pork bellies futures market to the release of inventory information. Knight-Ridder releases their analysts' forecasts of the USDA estimate two days prior to the estimate provided by the USDA. A rational expectations model is developed to study...

Persistent link: https://www.econbiz.de/10009484421

International franchise distribution: Theory and empirical evidence

Zietlow, Dixie Sue - 1995

The objective of this study is to determine how US franchisors in the food service, hotels/motels, and business services industries choose between owning the wholesaler or contracting with an independent wholesaler to distribute their franchise system in host countries. US franchisors own the...

Persistent link: https://www.econbiz.de/10009484435