The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
Mark N. Clemente
| Year of publication: |
1992
|
|---|---|
| Authors: | Clemente, Mark N. |
| Institutions: | AMACOM (contributor) |
| Publisher: |
New York, NY : AMACOM |
| Subject: | Marketing | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Extent: | VII, 392 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Nachschlagewerk ; Reference book |
| Language: | English |
| ISBN: | 0-8144-5030-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000861166