Grundbegriffe des Marketing
Joachim Zentes
| Year of publication: |
1992 ; 3., durchges. Aufl
|
|---|---|
| Authors: | Zentes, Joachim |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marketing | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | X, 502 S. : graph. Darst |
|---|---|
| Series: | Sammlung Poeschel ; P 108 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Literaturverz. S. 469 - 489 |
| ISBN: | 3-7910-9186-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000837373