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Consumer behaviour
76
Konsumentenverhalten
75
Marketing theory
53
Marketingtheorie
50
Marketing
46
Marketing management
42
Marketingmanagement
42
Theorie
34
Theory
34
Relationship marketing
30
Beziehungsmarketing
29
Marktforschung
21
International marketing
17
Internationales Marketing
16
Verbraucher
13
Market research
12
Multinationales Unternehmen
12
USA
12
Welt
12
World
12
Lieferantenmanagement
11
Supplier relationship management
11
United States
11
Vereinigte Staaten
11
Naresh K. Malhotra
10
Russell W. Belk
10
Transnational corporation
10
Personality psychology
9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Emerging economies
8
Schwellenländer
8
Strategisches Management
8
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Undetermined
64
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17
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Book / Working Paper
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181
Other
15
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2
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Collection of articles of several authors
94
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94
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91
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91
Article in journal
55
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55
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22
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11
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10
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review-article
3
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1
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1
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1
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1
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Language
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English
310
Undetermined
100
German
3
Author
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Sheth, Jagdish N.
399
Parvatiyar, Atul
25
Sharma, Arun
24
Sisodia, Rajendra
18
Holbrook, Morris B.
17
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Kumar, V.
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Bettman, James R.
7
Green, Paul E.
7
Varadarajan, Rajan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Rao, Vithala R.
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
Howard, John A.
4
Jain, Varsha
4
Ambika, Anupama
3
Gross, Barbara L.
3
Kitchen, Philip J.
3
Kotler, Philip
3
Lutz, Richard J.
3
Newman, Bruce I.
3
Westgate, Lori
3
Christensen, Glenn L.
2
Dadzie, Kofi Q.
2
Eshghi, Golpira S.
2
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
15
University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Published in...
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Legends in marketing
81
Legends in consumer behavior
43
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of business research : JBR
14
Journal of marketing theory and practice
9
Journal of the Academy of Marketing Science
9
Journal of Business Research
8
Global business perspectives series
7
Journal of marketing
6
Legends in strategic marketing
6
Handbook of relationship marketing
4
International Marketing Review
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European Journal of Marketing
3
European journal of marketing : EJM
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Review of marketing research
2
Working Series in marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Best practices in international marketing
1
Bringing technology to market: trends, cases, solutions
1
Business & sustainability series
1
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Source
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ECONIS (ZBW)
302
OLC EcoSci
40
USB Cologne (EcoSocSci)
28
BASE
15
Other ZBW resources
14
RePEc
13
EconStor
1
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81
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
82
International marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969730
Saved in:
83
Managerial marketing : the early years
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969735
Saved in:
84
Managerial marketing : current thought
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969740
Saved in:
85
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
86
Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
87
Wiley international encyclopedia of marketing
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773196
Saved in:
88
Cumulative index
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008778503
Saved in:
89
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
90
A multivariate model of multinational business expansion
Sheth, Jagdish N.
;
Lutz, Richard J.
-
1973
Persistent link: https://www.econbiz.de/10003620733
Saved in:
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