experiential consumption of mobile phones and how mobile marketing (m‐marketing) can potentially enhance these value perceptions …. The second Q sort identified two clusters of perceived value of m‐marketing: one emerging from the shared opinions of the …. The findings also show that m‐marketing can be tailored to enhance these value perceptions. The study demonstrates how to …

a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass … communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived … value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing …

alike as they will ultimately improve these stakeholder's chances of marketing effectively to this dynamic youth market. …

and goal-oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and marketing …