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Factors influencing college students' choice of a charity sport event
Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.; Lee, Seung Yoon; Roy, Subroto - 2021
Persistent link: https://www.econbiz.de/10012629950
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy - In: Journal of marketing 82 (2018) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
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Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
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In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika; Boenigk, Silke; Willems, Jurgen - In: Journal of nonprofit & public sector marketing 32 (2020) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
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Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679