//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertorientierte Gestaltung von...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,629
Beziehungsmarketing
25,611
Consumer behaviour
9,257
Konsumentenverhalten
9,257
Customer satisfaction
5,589
Kundenzufriedenheit
5,577
Shareholder Value
4,741
Shareholder value
4,740
Service quality
4,055
Dienstleistungsqualität
4,051
Theorie
3,348
Theory
3,348
Deutschland
3,168
Germany
3,090
Brand management
2,651
Markenführung
2,649
Kundenwert
2,595
Kundenmanagement
2,563
Customer value
2,471
Lieferantenmanagement
2,321
Supplier relationship management
2,321
Social Web
2,133
Social web
2,133
Marketingmanagement
2,056
Marketing management
2,025
Markenimage
1,967
Brand image
1,963
Electronic Commerce
1,840
E-commerce
1,700
Online-Marketing
1,649
Internet marketing
1,622
Kundenintegration
1,604
Customer integration
1,603
Corporate Governance
1,582
Corporate governance
1,567
USA
1,459
United States
1,444
Vertrauen
1,427
Confidence
1,410
Einzelhandel
1,393
more ...
less ...
Online availability
All
Undetermined
10,372
Free
4,849
Type of publication
All
Article
22,454
Book / Working Paper
11,464
Journal
38
Other
5
Type of publication (narrower categories)
All
Article in journal
17,551
Aufsatz in Zeitschrift
17,551
Aufsatz im Buch
4,324
Book section
4,324
Hochschulschrift
2,240
Thesis
1,819
Graue Literatur
1,647
Non-commercial literature
1,647
Working Paper
1,145
Arbeitspapier
1,127
Collection of articles of several authors
737
Sammelwerk
737
Case study
586
Fallstudie
586
Aufsatzsammlung
542
Ratgeber
267
Guidebook
246
Bibliografie enthalten
244
Bibliography included
244
Dissertation u.a. Prüfungsschriften
228
Lehrbuch
214
Textbook
184
Konferenzschrift
169
Conference paper
161
Konferenzbeitrag
161
Handbook
133
Handbuch
133
Conference proceedings
104
research-article
92
Collection of articles written by one author
84
Sammlung
84
Reprint
75
Festschrift
42
Interview
37
Glossar enthalten
34
Glossary included
34
Bibliografie
32
Bibliographie
26
Systematic review
26
Übersichtsarbeit
26
more ...
less ...
Language
All
English
25,269
German
8,283
Undetermined
373
French
63
Polish
21
Italian
13
Romanian
8
Czech
6
Dutch
6
Spanish
6
Swedish
5
Multiple languages
3
Russian
2
Bulgarian
1
Danish
1
Hungarian
1
Lithuanian
1
Slovak
1
more ...
less ...
Author
All
Bruhn, Manfred
128
Homburg, Christian
125
Kumar, V.
95
Bauer, Hans H.
61
Verhoef, Peter C.
61
Huber, Frank
60
Han, Heesup
54
Herrmann, Andreas
52
Hollebeek, Linda D.
51
Smith, Alan D.
50
Stauss, Bernd
50
Krafft, Manfred
47
Piller, Frank T.
47
Palmatier, Robert W.
41
Gil Saura, Irene
39
Hippner, Hajo
39
Mattila, Anna S.
39
Wiedmann, Klaus-Peter
39
Eggert, Andreas
37
Töpfer, Armin
37
Kleinaltenkamp, Michael
36
Thaichon, Park
35
Wilde, Klaus D.
35
Grönroos, Christian
34
Hammerschmidt, Maik
34
Neslin, Scott A.
34
Stock-Homburg, Ruth
34
Georgi, Dominik
33
Helmke, Stefan
33
Matzler, Kurt
33
Mittal, Vikas
33
Prentice, Catherine
33
Reichwald, Ralf
33
Hadwich, Karsten
32
Svensson, Göran
32
Van den Poel, Dirk
32
Belz, Christian
31
Reinartz, Werner J.
31
Schüller, Anne M.
31
Sheth, Jagdish N.
31
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
104
National Bureau of Economic Research
29
Verlag Dr. Kovač
18
IGI Global
17
Shaker Verlag
12
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
10
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
10
Books on Demand GmbH <Norderstedt>
9
Harvard Graduate School of Business Administration
9
Institut für Wirtschaftsinformatik <Bern>
9
Edward Elgar Publishing
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Springer-Verlag GmbH
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
AMACOM
6
De Gruyter Oldenbourg
6
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Nomos Verlagsgesellschaft
6
Universität St. Gallen
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erich-Schmidt-Verlag
5
Fachhochschule Reutlingen / European School of Business
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
NetLibrary, Inc
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer International Publishing
5
Svenska Handelshögskolan <Helsinki>
5
Universität Mannheim
5
Verlag Franz Vahlen
5
W. Kohlhammer GmbH
5
Wiley-VCH
5
Campus Verlag
4
more ...
less ...
Published in...
All
Journal of business research : JBR
703
Journal of retailing and consumer services
604
Industrial marketing management : the international journal for industrial and high-tech firms
446
SpringerLink / Bücher
399
International journal of hospitality management
315
The journal of services marketing
228
The journal of business & industrial marketing
224
The service industries journal
203
Journal of the Academy of Marketing Science
186
Journal of strategic marketing
178
Gabler Edition Wissenschaft
155
Journal of marketing
147
International journal of electronic customer relationship management : IJECRM
146
International journal of contemporary hospitality management
128
Journal of travel and tourism marketing
122
Journal of service research : JSR
121
Journal of hospitality marketing & management
120
Tourism management : research, policies, practice
120
Journal of service management
115
The journal of product & brand management
113
Journal of retailing
111
Asia Pacific journal of marketing and logistics
110
Marketing intelligence & planning
108
The journal of brand management : an international journal
108
Cogent business & management
107
Psychology & marketing
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
European journal of marketing : EJM
101
Journal of marketing management : MM
95
Services marketing quarterly
94
Springer eBook Collection / Business and Economics
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
93
Service business
86
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Europäische Hochschulschriften / 5
78
The international review of retail, distribution and consumer research
77
Business horizons
74
more ...
less ...
Source
All
ECONIS (ZBW)
32,015
USB Cologne (EcoSocSci)
1,323
RePEc
237
USB Cologne (business full texts)
165
Other ZBW resources
139
BASE
44
EconStor
38
more ...
less ...
Showing
301
-
310
of
33,961
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
301
Managing the co-creation of value
Payne, Adrian E.
;
Storbacka, Kaj
;
Frow, Pennie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
Saved in:
302
Customer retention and price matching: the AFPs case
Hidalgo, Pedro
;
Manzur, Enrique
;
Olavarrieta, Sergio
; …
- In:
Journal of business research : JBR
61
(
2008
)
6
,
pp. 691-696
Persistent link: https://www.econbiz.de/10003707069
Saved in:
303
Analyse der Anforderungen und Prozesse wertvoller Kunden als Basis für die Segmentierung und Steuerungskriterien
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 191-228)
.
2008
Persistent link: https://www.econbiz.de/10003708230
Saved in:
304
Customer profitability
Miller, John A.
- In:
The journal of corporate accounting & finance
19
(
2007/08
)
4
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003708274
Saved in:
305
Customer lifetime value measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
306
The continuing evolution : customer-centric revenue management
Vinod, B.
- In:
Journal of revenue and pricing management
7
(
2008
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003710777
Saved in:
307
Wertorientierte Kundensteuerung in Mehrkanalsystemen
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 37-42
Persistent link: https://www.econbiz.de/10003384337
Saved in:
308
A model to determine customer lifetime value in a retail banking context
Haenlein, Michael
;
Kaplan, Andreas M.
;
Beeser, Anemone J.
- In:
European management journal
25
(
2007
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10003494558
Saved in:
309
The right side of metrics
Wyner, Gordon A.
-
2007
Persistent link: https://www.econbiz.de/10003540235
Saved in:
310
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
First
Prev
27
28
29
30
31
32
33
34
35
36
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->